We design these for our own people first. If a shirt doesn't make the moment better, it doesn't go up.
For the holiday table
Hosting, travelling, feeding everyone. These are the ones people will quote back to you across the table.
Three kinds of days
Your life doesn't sound the same on a Tuesday as it does at a family reunion. Neither should your shirt. Pick the one that sounds like you right now.
Everyday Cheeky
Everyday Cheeky
MOST DAYS NOBODY IS TAKING A PHOTO
The shirt still has to be good.
School run. Grocery store. The same loop you did yesterday. Nobody is writing any of it down, and nobody needs to. You can still be the funniest thing in the pickup line.
Nothing special about today. Wear it anyway.
Little Moments
Little Moments
THEY OUTNUMBER YOU BY BREAKFAST
Might as well say it out loud.
Somebody lost a shoe. Somebody needs a snack. Somebody is crying about the wrong color cup. You will miss every bit of this, which is a deeply annoying thing to know while it's happening.
Loud now. Funny later.
Made for Memories
Made for Memories
YOU'RE THE ONE WHO PLANNED IT
So you get the good shirt.
The group chat. The sizes. The three people who never answer. Then everyone lines up, somebody takes the photo, and that photo gets pulled up for years.
You planned it. Wear it.